PRAI: BMW Group Malaysia recently launched its second BMW 4S (Sales, Service, Spare parts and Systems) dealership with its partner, Tian Siang Premium Auto Butterworth.

The new facility will cater to customers in the northern region. BMW Group Malaysia chief executive officer Dr Gerhard Pils said as of October this year, BMW Group Malaysia sold 5,611 vehicles from the BMW, MINI and Motorrad ranges in comparison with 4,658 vehicles sold in the same period the year before, which is an increase of 20.5 per cent.

Occupying a total built-up area of 2137 sq m, the new Tian Siang Premium Auto BMW 4S dealership is the first BMW dealership in the country to feature the latest standards and specifications for the BMW Group’s dealerships of the future.

The facility can display up to eight vehicles with eight service bays that offer comprehensive service and repair.

It also houses a customer lounge with BMW’s latest trademarked Isetta Bar, as well as rooms for sales discussions and meetings.

“The main objective of our new BMW 4S facility is to deliver a more than satisfactory premium BMW service to our customers even before they step into our showroom.

This is made possible by our team of highly-skilled professionals who will provide excellent service to our customers equal to that of any BMW 4S facility anywhere else in the world.” said Tan Ka Kin, the managing director of Tian Siang Premium Auto Butterworth.

Also present was Ooi Tian Huat, chairman of Tian Siang Group.

Tian Siang Premium Auto BMW 4S Centre is at Lot. 6235, Jalan Baru, Prai, Penang.

For more information, customers can call Tian Siang Premium Auto at 04-398 2600, or BMW Voice at 1-800-88-3000.

You can also log on to www.bmw.com.my.

Read more: BMW opens new facility – Northern – New Straits Times http://www.nst.com.my/streets/northern/bmw-opens-new-facility-1.181800#ixzz2EdFxvIdQ

GEORGE TOWN: BMW Group Malaysia is targeting to sell more than 6,000 BMW, MINI, and Motorrad vehicles this year.

Chief executive officer Dr Gerhard Pils said that as of October, BMW had sold 5,611 vehicles from the BMW, MINI and Motorrad range compared with 4,658 sold in the same period of 2011.

Premium service: Pils trying out the BMW X6 after the launch of the showroom. Looking on is Tan

“In the northern region, we are targeting some 800 to 1,000 BMW vehicles over the next two years,” he said after the launch of the Tian Siang Premium BMW 4S dealership in Butterworth.

Pils said there would be two more new BMW 4S in Tebrau, Johor and Puchong, Kuala Lumpur, bringing the total BMW 4S centres in the country to 18 from 16 now.

“We are also targeting to establish showrooms in smaller town such as Miri next year to drive growth,” he added.

Tian Siang managing director Tan Ka Kin said the new BMW 4S facility here would see the extension of Tian Siang capabilities with the BMW Group to offer BMW Premium Selection in the future as well.

“With this new dealership, we are aiming for more than 10% increase in our sales and service capabilities in the coming year,” Tan said.

Occupying a total built-up area of 23,000 sq ft, the dealership is the first in the country to feature the latest standards and specifications set for the BMW group’s dealerships of the future.

The facility has the capacity to display up to eight vehicles with eight service bays that offer comprehensive service and repair as well as houses a customer lounge with BMW’s Isetta Bar, sales discussion rooms and meeting rooms.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide.

槟城2012年11月30日讯 - 马来西亚宝马集团今天宣布，Tian Siang Premium Auto北海专营店正式开业，该专营店是槟城第二间宝马4S（销售、维护、零配件、系统化服务）专营店。以北方经济走廊为依托，新开业的 Tian Siang Premium Auto宝马专营店将会成为宝马集团在槟城地区，乃至整个马来西亚半岛北方经济走廊中产品选择多元化及客户服务模式的标志.

为欢迎Tian Siang Premium Auto成为马来西亚宝马集团销售网络的一员，马来西亚宝马集团首席执行官Dr. Gerhard Pils在发布会上说：“我们很高兴能与我们的合作伙伴——Tian Siang Premium Auto一起，为北海及北方经济走廊周边地区的客户提供服务。Tian Siang Premium Auto对于宝马品牌和马来西亚高端汽车产业来说都并不陌生，他们早在2007年就代表了宝马集团在霹雳州成立，并于2010年底在Juru Autocity开始营业。现在，随着这间以宝马专为未来专营店制定的最新标准为基础建设的4S陈列室的开业，我们得以向来自于马来西亚半岛北部各州的客户提供宝马品牌最新的顶级服务。

Dr。Pils在致辞中还补充说明了Tian Siang Premium Auto 4S专营店开业对于马来西亚宝马集团营销网络的影响，并举证介绍了宝马品牌在国内的营销业绩。自2012年1月起至今，马来西亚宝马集团共售出5,611辆宝马轿车，MINI和Motorrad，同比去年共售出4,658辆，增长了20.5%。

Tian Siang Premium Auto宝马4S专营店占地23,000平方尺，是宝马集团在国内首间使用宝马专为未来专营店制定的标准与规范为基础建设的陈列室。店内可以同时停放8辆展示车辆，拥有8个能够提供综合维修服务的工作台，并配建了带有宝马最新注册品牌，用以提供餐饮服务的 Isetta Bar，专属客户休息室；此外还拥有独立的销售咨询间和会议室。

天祥宝马汽车执行长陈家庆先生说：“我们设立在北海的这间宝马4S专营店的主要目标是向所有顾客提供全方位、高品质的宝马式顶级服务。我们的专业团队一定会提供给每一位顾客可以比肩世界上任何一间宝马4S专营店的最佳服务。”

陈先生进一步指出，随着槟城及整个北部经济走廊的不断发展壮大，Tian Siang Premium Auto未来几年的主要目标将是进一步发展和完善相关业务，为本地区的客户提供更为优秀的服务。

“自2010年Tian Siang Premium Auto在Juru Autocity开始营业以来，我们已经在当地售出了超过350辆宝马汽车。新的宝马4S专营店的开业，将会在未来大幅拓展我们的实力，从而与宝马集团一起创造更为出色的业绩。以此为依托，我们的目标是在明年提升整体销售及服务业绩10%以上，” 陈先生说。

出席Tian Siang Premium Auto北海宝马专营店开业典礼的嘉宾包括：马来西亚宝马集团首席执行官Dr。Gerhard Pils、天祥集团董事主席黄天发先生以及， 天祥宝马汽车执行长陈家庆先生。

Tian Siang Premium Auto宝马4S专营店地址：Lot. 6235, Jalan Baru, 13700 Prai, Penang。欲知详情，请致电Tian Siang Premium Auto：+604 398 2600 或拨打 BMW Voice热线电话：1-800-88-3000；也可直接访问马来西亚宝马官方网站：www.bmw.com.my 。

Penang, 30th Nov 2012 – BMW Group Malaysia today introduced Tian Siang Premium Auto Butterworth, the second BMW 4S (Sales, Service, Spare parts and Systems) dealership in the state of Penang. Situated strategically within the Northern Corridor, the new Tian Siang Premium Auto BMW 4S facility is set to provide the BMW Group’s trademark depth of product choice and services to customers in Penang and throughout peninsular Malaysia’s Northern Corridor.

Welcoming Tian Siang Premium Auto to BMW Group Malaysia’s network of dealerships, Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia said, “We are pleased to be able to serve our customers in Butterworth and the surrounding areas of the Northern Corridor with our partner, Tian Siang Premium Auto. Tian Siang Premium Auto are no strangers to the BMW brand and the premium segment of the Malaysian automotive industry, having established themselves as our representative in the state of Perak in 2007 as well as the Juru Autocity at the end of 2010. Now, with a complete BMW 4S facility with the latest BMW standards for future dealerships here in Butterworth, we are able to offer our customers in the Northern States of Peninsula Malaysia with the latest premium experience from BMW.”

Dr. Pils added that the introduction of the new Tian Siang Premium Auto BMW 4S dealership to BMW Malaysia’s network of dealerships also adds another proof point to BMW’s performance in the country. As of October 2012 BMW Group Malaysia sold a total of 5,611 vehicles from the BMW, MINI and Motorrad ranges in comparison to 4,658 vehicles in the same period of the year before, an increase of 20.5%.

Occupying a total built up space of 23,000 square feet, the newly introduced Tian Siang Premium Auto BMW 4S dealership is the first BMW dealership in the country to feature the latest standards and specifications set for the BMW Group’s dealerships of the future. The facility has the capacity of displaying up to eight vehicles with eight service bays that offer comprehensive service and repair as well as houses a customer lounge with BMW’s latest trademarked Isetta Bar, sales discussion rooms and meeting rooms.

Mr. Tan Ka Kin, Managing Director, Tian Siang Premium Auto said, “The main objective with our new BMW 4S facility here in Butterworth is to deliver total satisfaction and a premium BMW experience to our customers even before they step into our showroom, courtesy of our team of highly skilled professionals who will be able to provide premium experiences to our customers which are the equal to any BMW 4S facility anywhere in the world.”

Tan further remarked that as the state of Penang and the Northern Corridor continues to grow from strength to strength, Tian Siang Premium Auto’s key objective over the years ahead would be to further develop and improve its BMW business through the delivery of outstanding services to its customers in the area.

“Since establishing Tian Siang Premium Auto at the Juru Autocity in 2010, we have already gone on to deliver over 350 BMWs in the area. Our new BMW 4S facility here will see us extend our capabilities with the BMW Group to offer BMW Premium Selection in the future as well. With this new dealership, we are aiming for over a 10% increase in our sales and service capabilities in the coming year,” said Tan.

Present at the launch of the new Tian Siang Premium Auto dealership in Butterworth were Chief Executive Officer of BMW Group Malaysia, Dr. Gerhard Pils, Mr. Ooi Tian Huat, Chairman of the Tian Siang Group and Mr. Tan Ka Kin, Managing Director, Tian Siang Premium Auto.

The Tian Siang Premium Auto BMW 4S Centre is located at Lot. 6235, Jalan Baru, 13700 Prai, Penang. For further information customers can call Tian Siang Premium Auto at +604 398 2600 or BMW Voice at 1 800 88 3000 or visit www.bmw.com.my

Talking Points – Tan Siang Premium Auto Sdn Bhd: New BMW 4S Dealership
Mr. Tan Ka Kin, Managing Director, Tian Siang Premium Auto

Good Morning,
Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia,
Mr. Ooi Tian Huat, Chairman, Tian Siang Group
Management Team and members of Tian Siang Premium Auto
Members of the press.

Thank you for joining us today at this historical occasion for us at the new BMW 4S Dealership at Tan Siang Premium Auto Butterworth, Penang.

This is a very proud moment for us at BMW as it is the culmination of an ongoing effort to further develop our premium automotive capabilities.

Tian Siang Premium Auto Butterworth is our second BMW 4S dealership after Ipoh which was open in year 2007.

As an automotive entity, we aim to deliver total satisfaction and a premium experience to our customers even before they step into our showroom, courtesy of our team of highly skilled professionals who will be able to provide premium services to customers which are the equal to any BMW 4S facility anywhere in the world.

As a business, we at Tian Siang Premium Auto are driven by the determination to provide premium quality facilities, excellent customer relationship experiences, and innovative methods of engagement here at our BMW dealership.

We are committed to constantly developing, growing and improving our business here, and while today’s launch marks a new era for BMW customers here in Butterworth, Penang.

We want our customers have a feeling of total satisfaction when they think of Tian Siang Premium Auto in every aspect and at every moment.

From the moment they call us, when they step into our showroom or hand over their car to our workshop for servicing, even when they think about our sales and aftersales team, they should believe and be rest assured that our team can fulfill their needs and expectations.

Tian Siang Premium Auto is the experience of total satisfaction.

Tian Siang Premium auto is the joy of total satisfaction.

Tian Siang Premium auto is the name of total satisfaction.

Rest assured that meeting the needs of our customers will always be at the forefront of our work ethic, and of our success.

To that end, our facility is equipped with the finest equipment in terms of technology, it is our emphasis on the quality and commitment  that all our customers are able to appreciate not only the premium quality of a BMW, but also from the people who are attending to their needs.

Ladies and gentlemen.

Today’s ceremony is indeed momentous as we reach yet another milestone in the Tian Siang Group’s proud history in the automotive business.

With the new Tian Siang Premium Auto BMW 4S Facility here in Butterworth, customers will be able to look forward to 23,000 square feet worth of premium space, facilities and technologies.

The facility is capable of displaying up to 8 cars and features the latest BMW Group identity for its dealerships with the latest furniture, lighting, Equipment and display space.

In addition, with the BMW Groups ongoing leadership in the premium segment through its innovations in driver assist systems, mobile connectivity and sustainability, brought to life by their revolutionary BMW EfficientDynamics and BMW ConnectedDrive strategies, we are confident that Tian Siang Premium Auto will continue to grow from one strength to another here in Penang and throughout the Northern parts of Peninsular Malaysia.

I look forward to the many things yet to come through this exciting partnership and together we will strive to provide the best services possible for our customers here.

Thank you.